7 Key Offerings Rental Properties Need to Succeed in California

Rental properties are hyper-competitive when they set out to attract the perfect renters. Knowing what renters in your area desire is key to winning this competition. In California specifically, there are some crucial offerings rental units can use to make them stand out amongst other local choices. For property investors and owners looking to profit massively in 2022, here are seven key offerings rental properties need to succeed in California, and how they can make your unit appear brand-new in a durable, affordable manner:

1. Commute-Friendly Location

Californians are often living either in or nearby a major metro area. With high housing costs, many of them rely on strong public transportation, or quick road routes, to get to work every day. With this in mind, properties that have convenient, nearby access to these luxuries are certain to not only rise in value, but they will attract more professional renters. Renters in less metro-heavy areas will not have to keep this offering in mind, however. If nothing else, avoiding areas that are actively anti-commute-friendly is crucial if you want to ensure renters flock to your rental property.

2. Home Office Space

Especially in 2022, there are much fewer people who are commuting to work day after day. Working from home has been a calm, production-boosting experience for many American workers, and California’s massive size makes it home to perhaps the most at-home workers in the United States. Reinventing a space within a rental property unit to either be explicitly set up for a home office space, or making it so it can accommodate one easily, is an excellent feature to attract professional, working class renters. Additionally, the attention to detail in how you set up the space within your rental units will show potential how professional you are in presenting the property, and allow you to maximize your ROI on property investments in 2022.

3. Ample Storage

Speaking of Californians living in metro areas, there’s one feature that can absolutely charm them and make you stand out from the competition immediately: having ample storage space built into your rental units. Whether the storage is included in the unit itself, or somewhere accessible in the rental lot area, Californians who are used to more cramped rental units will breathe easy knowing they will finally have the breathing room within their own apartment that they’ve been dreaming of. Rearranging or refitting the layout of a unit to create creative storage space solutions will showcase your versatility as a property owner as well.

4. Modern Amenities

Having your rental units outfitted with modern amenities that come packed in with the cost of rent will help you gain qualified, reliable renters at a lightning fast rate (and retain them). From “smart” appliances, to updated electrical outlets, to bidets, knowing what your ideal renter desires from a modernized apartment space is key in implementing this step. Finding affordable, durable and trendy solutions to packing modern amenities into your rental units will be especially helpful if you decide to go down this route. With the help of financing, making these updates will become that much more accessible.

5. Plant-Friendly Spaces

Californians are known for their love of plants, and having plants a plenty in an apartment or rental home is incredibly trendy in 2022. Not only do plants provide more oxygen in a space, but they boost the mood of occupants as well. Not only will they grow in their pots, but they’ll grow in your heart. While providing plants themselves is not affordable or sustainable, creating spaces in your rental units that are plant-friendly is key. From light-heavy window spaces to airy locations, there are plenty of solutions to making plant lovers feel confident about renting their living space from you.

6. Competitive Rental Prices

Although it’s a simple idea, simply understanding how you can both bring in a massive passive income, while still pricing your unit in an affordable, competitive way, is key to succeeding in the Californian rental property market. Despite job growth and economic growth over the last half of the year, the economy is still having some trouble, so giving your renters more breathing room with their income is sure to help attract them into signing a lease.

7. Eco-Friendly Features

California is one of the most eco-friendly, green places in the United States. Finding ways to make your rental properties more energy-efficient will make residents of the state appreciate your property more. Solar panels, plumbing changes and eco-friendly amenities are all great ways to achieve this quality. Beyond attracting people to your property, these changes will save costs in the long run as well (especially since California offers incentives for property owners to “green” up their properties).

It’s Time to Attract the Perfect Renters

Renters are always looking out for their dream apartment or rental home. With these seven qualities embedded into your properties, you’ll have a massive leg up on the competition. As you implement them, you’ll boost your passive income to an impressive new level with rental properties in 2022.

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