Next time you spot Rare Beauty in your makeup stash or sip on a stylish iced matcha, you might be using a brand launched by your favorite singer. From beauty lines to fashion labels, many stars have quietly entered everyday markets, making it easy to miss their involvement. Knowing which singers own brands you already buy not only adds a fun twist to shopping, but it also shows how artists are branching into savvy business ventures. These seven singers own brands that you probably use without even realizing it. Let’s dive into who’s behind the scenes—and what makes their brands worth a second look.
1. Selena Gomez – Rare Beauty
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Selena Gomez founded Rare Beauty in 2020 to promote self-expression and mental health awareness. The brand offers inclusive, easy-to-use makeup and even supports the Rare Impact Fund, which has raised over $13 million so far. Products include universally flattering foundations and feel-good formulations. Fans appreciate the authentic connection Gomez brings to the brand, making it more than a celebrity gimmick. If you own their liquid blush or mascara, you’ve definitely been touched by Selena’s vision.
2. Rihanna – Fenty Beauty and Fenty Skin
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Rihanna revolutionized the beauty industry with Fenty Beauty in 2017, launching inclusive foundations for every skin tone. Expanded into Fenty Skin, the brand features cruelty-free, vegan products with refillable packaging. Fenty products are known for blending quality, innovation, and Rihanna’s bold influence. You might not know you’re using a singer’s creation, especially with the way Fenty has reshaped the cosmetics landscape. Simply put, Rihanna’s brands are as empowering as her music.
3. Justin Bieber – Drew House
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Justin Bieber started Drew House in 2018, offering laid-back apparel with a signature smiley “Drew” logo. The fashion line includes hoodies, tees, and accessories in a skater-meets-streetwear vibe. Prices range from budget-friendly to mid-tier, making it accessible yet stylish. If you’ve worn comfy loungewear or a bright tee with that playful logo, you’ve been wearing Bieber’s vision. It’s casual—and surprisingly easy to find in mainstream boutiques.
4. Lady Gaga – Haus Laboratories
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Haus Laboratories, launched by Lady Gaga in 2019, offers vegan, cruelty-free makeup that celebrates creativity and self-expression. From bold eyeliners to colorful highlighters, the brand embodies Gaga’s unapologetic artistry. It’s built for anyone wanting to stand out—no stage required. Products are both performance-ready and accessible for everyday users. When you rock that glitter liner or matte lipstick, you’re channeling a little Haus flair.
5. Christina Aguilera – Christina Aguilera Fragrances
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Christina Aguilera extended her brand with Christina Aguilera Fragrances, launched in 2008 via Procter & Gamble, and earned some of the top-selling scent titles. The line grew to include lotions and body sprays, with consistent acclaim in Europe. If you’ve ever bought a bottle of “By Night” or “Simply Chic,” you’ve been part of Aguilera’s glamorous fragrance world. Fans know these scents embody her bold, feminine style.
6. Nicki Minaj – Pink Friday Nails & Fragrances
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Queen rapper Nicki Minaj debuted her Pink Friday fragrance in 2012 and later extended it to press-on nails under Pink Friday Nails and vegan sneakers in 2024. Her brand world is bold, glamorous, and unapologetically pink—just like her persona. Whether it’s a bottle of her signature scent, a set of nails, or stylish sneakers, each product reflects Nicki’s flair. Chances are, it’s already in your rotation without you linking it to her.
7. Jennifer Lopez – JLo Beauty & Lifestyle Labels
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Jennifer Lopez has built a lifestyle empire that includes JLo Beauty, fragrances, clothing lines with Kohl’s, and even a packable spritz brand called Delola. Her skincare items emphasize glow and hydration, echoing her signature style. If you’ve purchased makeup products like the JLo Beauty Glaze drops or one of her perfumes, you’re already living that JLo life. Her brands reflect her multifaceted persona, giving fans everyday access to her touch of glam.
Why It Matters When Singers Own Brands
When singers own brands, they extend their voice beyond music into lifestyle, with a personal stamp you can actually buy. These celebrities invest deeply in their products, from formula to messaging. That authenticity is why many products hit mainstream popularity. Next time you pick up a lipstick or a hoodie, take a closer look—you might just spot a singer’s signature in your cart. These brands aren’t just endorsements—they’re creative statements.
Which singer-owned brand have you tried or want to try? Share your favorites (or hidden gems) in the comments below!
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Amanda Blankenship is the Chief Editor for District Media. She frequently writes for a handful of blogs and loves to share her own personal finance story with others. When she isn’t typing away at her desk, she enjoys spending time with her daughter, son, husband, and dog. During her free time, you’re likely to find her with her nose in a book, hiking, or playing RPG video games.
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