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10 Musicians Who Make More From Merch Than Music

When you think of musicians raking in millions, you probably picture streaming hits or sold-out concerts. But for many artists, merchandise—T-shirts, hoodies, vinyl, and even cereal boxes—brings in more cash than their actual music. With streaming platforms paying fractions of a cent per play, merch has become a major income stream. Some stars have turned their logos and slogans into global fashion brands. Here are 10 musicians who earn more from their merch than from their music.

1. Kanye West

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Image Source: YouTube/Jimmy Kimmel Live

Kanye’s music empire is impressive, but his Yeezy brand made him a billionaire before Adidas ended their partnership. At its peak, Yeezy generated over $1.5 billion annually, with Kanye pocketing a massive royalty share. Meanwhile, his music—though popular—can’t compete with the apparel juggernaut. His merch isn’t just concert tees—it’s streetwear gold. Even post-scandal, his drops still spark major resale demand.

2. Travis Scott

 

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Travis is the king of brand crossovers, turning his music fame into merchandising mastery. From his iconic McDonald’s meal and matching tees to his lucrative Nike deals, his merch eclipses music royalties. His “Astroworld” tour alone pulled in millions in merch revenue. Fans eagerly buy everything from action figures to scented candles. Scott’s branding is a cultural movement as much as a business strategy.

3. Beyoncé

 

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While Beyoncé’s albums top charts, her merch—especially under the Ivy Park label—brings in major profits. Her Adidas collaboration sold out in hours and created global buzz. Tour merchandise from her Renaissance World Tour fetched premium prices, with custom jackets and accessories going viral. Beyoncé blends fashion and fandom seamlessly. Her name alone guarantees sales beyond music platforms.

4. Slipknot

 

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This metal band may not dominate mainstream charts, but they dominate the merch game. Slipknot’s aggressive branding—masks, jumpsuits, and horror-themed gear—has created a cult following. Fans often spend hundreds per show on exclusive merchandise. They even sell replica masks that become collector’s items. For Slipknot, the merch is as iconic as the music itself.

5. Taylor Swift

 

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Taylor’s eras aren’t just musical—they’re merchandise empires. Each album cycle launches themed drops that include everything from cardigans to friendship bracelets. At her Eras Tour, merch lines reportedly stretched longer than some of her songs. Swifties spend big to show off their loyalty. And with Taylor owning her brand fully, most of those profits go straight to her.

6. KISS

 

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KISS turned their theatrical rock persona into one of the biggest merchandising machines ever. With over 5,000 licensed products—from lunchboxes to pinball machines—they’ve earned more from merchandise than from music or touring. Gene Simmons famously said they’ve made more selling their brand than their songs. Even non-fans recognize the face paint and flaming logo. KISS built the blueprint for band-based branding.

7. BTS

 

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This K-pop powerhouse sells out stadiums—but it’s the merchandise that keeps the money flowing. BTS fans, known as ARMY, collect light sticks, clothing, dolls, and even skincare lines. The group’s official merch often sells out in minutes, creating resale frenzies. With limited drops and seasonal collections, their merchandising rivals fashion houses. BTS’s reach proves that merch is global currency.

8. Post Malone

 

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Posty doesn’t just sell music—he sells himself as a lifestyle. From Crocs collaborations to custom beer pong sets, his quirky image powers unique merchandise. His fans love the blend of humor, comfort, and chaos. While his streaming numbers are massive, his exclusive collabs often rake in more per unit. And he’s just getting started with fashion lines and branded beverages.

9. Justin Bieber

 

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Bieber Fever turned into Bieber Fashion with his “Drew House” label. What started as tour merch evolved into a full-blown clothing line worn by influencers and fans alike. Unlike basic tees, Drew House items are fashion-forward and priced like streetwear. Justin’s minimalist smiley face logo has become a retail phenomenon. It proves that musicians can lead fashion—not just follow it.

10. Tyler, The Creator

 

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Tyler’s “Golf Wang” and “Golf Le Fleur” brands are cult favorites that outsell his album earnings. The colorful, creative line reflects his personal style and connects deeply with fans. Tyler’s merch drops feel like limited-edition art collections. His music fuels the hype, but the clothing keeps the cash coming. In his case, the music is the trailer—the merch is the feature.

Merch Is More Than a Side Hustle

For many musicians, merchandise is no longer just tour swag—it’s the backbone of their brand. As streaming pays less and fans crave personal connection, merch gives artists a direct line to loyal followers. The smartest stars aren’t just selling songs—they’re selling identity, emotion, and style. In a world of digital music, tangible items bring fans closer. And those fans? They’re more than listeners—they’re walking billboards.

Which artist’s merch do you own—or want to own? Drop your favorites in the comments and let’s see who’s turning music into money!

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How These 5 Former Child Stars Are Still Earning Millions Today

Most child actors fade into obscurity once the credits roll—but not all of them. Some former child stars have managed to reinvent themselves, build thriving businesses, and continue earning big bucks long after their days on the small screen ended. Whether through smart investments, side hustles, or evolving entertainment careers, these celebrities found ways to stay relevant and wealthy. While fame can be fleeting, these five stars prove that smart moves and hard work can turn early success into long-term fortune. Here’s how they’re still bringing in millions today.

1. Macaulay Culkin – Building on Nostalgia and Media Ventures

Macaulay Culkin - former child stars - The Tonight Show With Jimmy Fallon

Image Source: YouTube/The Tonight Show Starring Jimmy Fallon

Best known for his iconic role as Kevin McCallister in Home Alone, Macaulay Culkin stepped back from acting for years, but he never stopped making money. In addition to ongoing royalties from his holiday classic, Culkin launched Bunny Ears, a satirical lifestyle brand and podcast that attracted a cult following. He’s also made recent appearances in shows like American Horror Story and is married to actress Brenda Song, forming a media-savvy couple with joint business ventures. Culkin has kept his net worth strong by leaning into his nostalgic fame without overexposing himself. As of today, estimates place his fortune at around $18 million.

2. Mary-Kate and Ashley Olsen – Fashion Moguls Behind the Scenes

 

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The Olsen twins went from adorable sitcom stars on Full House to bona fide businesswomen in the fashion world. After stepping away from acting, Mary-Kate and Ashley founded luxury fashion brand The Row as well as the more affordable Elizabeth and James. Their fashion empire has earned critical acclaim and serious revenue, with their combined net worth estimated to be $1 billion. They’ve chosen to stay largely out of the spotlight, letting their designs speak for themselves. Their transformation from child stars to fashion powerhouses is one of the most successful pivots in celebrity history.

3. Raven-Symoné – Staying Relevant Through Reinvention

 

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Raven-Symoné began her career on The Cosby Show before leading Disney’s That’s So Raven, a role that earned her millions and a loyal fanbase. Instead of fading out, she continued working steadily, appearing on The View, voicing animated characters, and reprising her Disney role in Raven’s Home. She’s also involved in music, writing, and LGBTQ+ activism, giving her relevance across multiple audiences. With savvy brand management and consistent work, she’s maintained a net worth of around $40 million. Raven proves that staying adaptable is key to longevity in the entertainment world.

4. Hilary Duff – From Teen Star to Multi-Hyphenate Mompreneur

 

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Hilary Duff gained fame as the title character in Lizzie McGuire, but she didn’t let her early success define her entire career. She continued acting in successful series like Younger and How I Met Your Father, while also building a personal brand centered around motherhood, wellness, and lifestyle. In addition to acting, she’s launched bestselling books, worked with health brands, and secured multiple endorsement deals. Duff’s down-to-earth image and business smarts have helped her maintain a net worth estimated at $25 million. She’s a textbook example of a former child star who grew up with her audience—and brought them along for the ride.

5. Dylan and Cole Sprouse – From Disney Twins to Creative Entrepreneurs

 

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Dylan and Cole Sprouse became household names thanks to The Suite Life of Zack & Cody, but they didn’t stop there. After taking time off to attend NYU, both brothers returned with new careers—Cole in acting (Riverdale) and Dylan in business. Dylan co-founded All-Wise Meadery, an artisanal alcoholic beverage company that caters to niche markets, while also dabbling in indie films. Meanwhile, Cole’s acting career has surged, bringing him both income and critical praise. Together, the twins have evolved from teen stars to savvy young adults, with a combined net worth of $13 million.

The Smart Moves That Keep Former Child Stars Wealthy

Fame may come early, but keeping it—and turning it into lasting wealth—is no easy feat. These former child stars found ways to leverage their fame, adapt to new trends, and build brands that outlived their early roles. Whether they stepped into fashion, launched businesses, or simply kept growing with their fans, they show that childhood fame doesn’t have to be the final chapter. Their stories offer a blend of cautionary wisdom and inspiring reinvention. In a world where attention is fleeting, staying relevant takes strategy—and these stars have mastered it.

Which former child star do you think made the smartest career move? Drop your thoughts in the comments—we’d love to hear who impressed you most!

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6 Celebrities Whose Net Worth Quietly Doubled After They Quit Acting

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6 Celebrities Whose Net Worth Quietly Doubled After They Quit Acting

It’s easy to assume that fame and acting roles are the peak of a celebrity’s wealth. But for many, leaving the spotlight became the launchpad for serious riches. These celebrities didn’t just walk away from acting—they pivoted, leveraged their public profile, and saw their fortunes grow, sometimes doubling or more after quitting. If you’ve ever wondered how big stars manage to build lasting wealth beyond the screen, this list shows that quitting acting can be the smartest move of all. Let’s explore how six celebs doubled down and made their real payoff off-set.

1. Frankie Muniz – From Malcolm in the Middle to Million-Dollar Race Cars

quit acting - Frankie Muniz

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Frankie Muniz earned roughly $40 million by age 19 from his breakout role—and then walked away in 2008. He shifted into race car driving in Arizona, parlaying early acting earnings into a solid post-Hollywood lifestyle. While he continued to receive residuals, Muniz credits his side hustle for grounding him financially. Today, his net worth remains strong, even as acting takes a backseat to his racing passion. His story shows how quitting acting doesn’t mean quitting income—it can mean redirecting it.

2. Junior Bridgeman – From NBA Bench to Billion-Dollar Businessman

Though known first as an NBA player, Bridgeman turned his back on the spotlight to build a fast‑food empire after leaving professional basketball. He invested in over 450 Wendy’s and Chili’s franchises, then bought bottling operations for Coca‑Cola. His strategic pivot turned modest athletic earnings into a net worth exceeding $1.4 billion. That’s the power of a career pivot: moving out of the public eye and into business. Quit acting—or any main gig? Don’t underestimate what comes next.

3. Ashton Kutcher – From Sitcom Heartthrob to Tech Investor

Ashton Kutcher

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Ashton Kutcher’s film and TV success gave him a wealthy start, but his fortune really expanded after he got serious about tech investing. He co-founded VC firms A‑Grade and Sound Ventures and backed companies like Uber, Airbnb, and Lemonade. His net worth reportedly doubled as he shifted from paycheck acting to equity stakes and tech portfolios. It proves that fame can be a springboard into Silicon Valley. Sometimes, quitting acting means reinventing yourself as a business leader.

4. Magic Johnson – From NBA Star to Billion-Dollar Mogul

Magic Johnson left basketball in 1996, but “retiring” from fame meant returning to pursue business ownership. He built Magic Johnson Enterprises into a large conglomerate, including theaters, sports teams, and insurance. His net worth now sits around $1.5 billion. While not a traditional actor, Johnson’s transition illustrates how leaving a high-profile career and pursuing a diversified business can multiply wealth. When you quit the main gig, align cleanly with what fuels long-term success.

5. Eva Longoria – Writer/Producer Pays Over Acting

Eva Longoria

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Eva Longoria exited star roles to found her own production company, UnbeliEVAble Entertainment. After selling or partnering her business, she diversified into restaurants, fashion, and book deals. Her net worth grew substantially beyond her TV fame. Longoria shows that quitting acting doesn’t mean quitting creative impact—it can mean gaining control behind the camera and in boardrooms. Want lasting earnings? Pivot where influence matters.

6. Shaquille O’Neal – From NBA Legend to Business Tycoon

Although primarily known for basketball, Shaq’s occasional acting gigs didn’t define his wealth—it was his business vision. Shaq owns restaurants, car washes, tech investments (including early bets on Google), and entertainment ventures. Acting faded, but his business empire soared to a reported $500 million net worth. His secret: leverage fame, then funnel it into scalable ventures. Quitting the spotlight? Redirect those dollars wisely.

Reinventing Your Brand Pays Off Best

From Muniz to Kutcher, Longoria to Shaq, the common thread is clear: stepping away from the camera often opens doors to wealth beyond. Quitting acting can be a strategic reset, not a retreat. These stories show how celebrities quit acting and turned passion, equity, and enterprise into fortune. The move isn’t just about leaving—it’s about leveraging visibility to start anew.

Did any of these celebrity pivots surprise you? Which one inspires your own career reinvention? Share your thoughts below!

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9 Backup NFL Players Who Are Secretly Multi-Millionaires

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When you think of NFL riches, names like Mahomes or Rodgers probably come to mind. But did you know some of the league’s backup NFL players are quietly stacking multi-million dollar fortunes? From hefty contracts to savvy investments, these sideline standbys are raking in serious dough. Let’s highlight nine backup NFL players who might be your next favorite millionaire. You’ll be surprised how much “behind-the-scenes” talent is cashing in.

1. Chase Daniel – The King of the Bench

Chase Daniel is the poster boy for backup wealth, earning roughly $42 million across a 14‑season career with teams like the Saints and Chiefs. Remarkably, he only made five NFL starts yet collected massive paychecks—about $8.3 million per start. His deals came from valuable depth and mentoring roles—skills teams are willing to pay top dollar for. Daniel’s example shows the real value of being the ultimate insurance policy. He’s proof that backups can be as bankable as starters.

2. Kirk Cousins – From Starter to Backup Cash Machine

After Atlanta named rookie Michael Penix Jr. the starter, veteran Kirk Cousins became one of the league’s highest‑paid backup QBs at $27.5 million for the 2025 season. His four‑year, $180 million contract has guaranteed tens of millions, even while serving as a backup. Though he transitioned backward in role, his wealth didn’t take a hit. Cousins shows how veteran QBs cash in long-term, even from the bench.

3. Taysom Hill – Versatile and Valuable

Taysom Hill isn’t your typical QB backup—he’s a Swiss Army Knife on the field, interpreting multiple roles for the Saints. His $12 million average annual salary underlines that value. Plus, a new $140 million extension expanded his compensation via creative cap structuring. Hill’s unique versatility gives depth and flexibility, earning him starter-level pay with fewer snaps.

4. Teddy Bridgewater – Reliable Second Banana

Long-term starter turned backup, Teddy Bridgewater, now earns about $11.5 million a year backing up Denver’s QB. In 2021, he ranked second among backups at $11.5M average. That kind of security shows backup roles can pay for consistent performance and veteran polish. Bridgewater illustrates how depth can be golden in the NFL.

5. Cooper Rush – From Undrafted to $7 Million Net Worth

Cooper Rush, undrafted and overlooked, proved his worth stepping in for Dak Prescott in 2024. He now boasts a $7 million net worth and has landed a $12.2 million guaranteed two-year deal with the Ravens. His rise proves opportunity can come unexpectedly, but wealth follows performance. Rush reminds us that backups can turn a chance into a mini-fortune.

6. Mac Jones – High-Paid Recent Backup

Former Patriots starter Mac Jones parlayed his experience into a two-year, $7 million deal with the 49ers—$5 million guaranteed, up to $11.5 million. Though not a career backup, this veteran role reflects how reserve QBs can still earn strong contracts. Jones’s move proves even recent starters can cash in from the bench.

7. Joshua Dobbs – Journeyman with a Solid Deal

Joshua Dobbs earned a two-year, $8 million deal—with $3.8 million guaranteed—to back up Drake Maye in New England. His roles across multiple teams have made him a reliable mid-tier backup. It shows journeyman QBs can leverage experience into wealth and job stability.

8. Jarrett Stidham – Denver’s Trusted Depth

After signing with Denver in 2023, Jarrett Stidham recently secured a two-year, $12 million extension (with $7 million guaranteed). That puts his average at $6 million per year, steady earnings from a typically underpaid role. Stidham exemplifies how consistency and team fit can pay big, even without regular starts.

9. Zach Wilson – Backup for a Price

Former top‑2 pick Zach Wilson landed a one-year, $6 million deal with Miami in 2025 to back up Tua Tagovailoa. That’s elevated money for a backup role, showing even underperforming starters can find financial redemption. Wilson’s contract highlights the ongoing value teams place on experienced depth.

Is The Bench The New Goldmine?

Backup NFL players aren’t just waiting in the wings—they’re cashing in. With guaranteed pay, veteran value, and niche skills, their roles are more lucrative than some starters. If you’re looking for a story that redefines success in football, the real money lives on the bench. These nine backup NFL players are prime examples of how patience, readiness, and consistency lead to serious wealth.

Were you surprised by how much these backup NFL players are earning? Which sideline millionaire did you find most impressive? Drop your thoughts below and let’s chat!

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