Without a doubt, these past few years have seen the monumental growth of Amazon services. Not only has the quarantine caused millions to resort to more online shopping, but Amazon has also extended its reach far beyond where it started. When looking at a company like Amazon, it can be hard to understand how it grew to be such a behemoth in the online shopping market. After all, they started out simply selling books online. In this blog post, we’ll take a look at how Amazon has grown into the global leader in e-commerce, and what you can learn from their success.
Book Sales
In 1995, Amazon was limited to strictly book sales. This was a specific niche of e-commerce that Amazon gladly stayed inside of for several years. By the time 2018 rolled around, the United States online book market was completely dominated by Amazon, and the company had begun expanding its product selection to other categories like toys, electronics, and software.
The Prime Membership
If you’re an adult anywhere in the United States, then chances are that you or someone you know has invested in an Amazon Prime membership. The Prime membership has grown to have 100 million subscribers, offering free shipping and exclusive deals to its users. These perks drive more and more people to Amazon instead of smaller competitors.
E-Commerce and Advertising
Without a doubt, the majority of Amazon’s wealth has been accumulated due to its web services. With 1.8 billion websites up and running globally at any given time, Amazon knew it had to get in on the web hosting market. With so many companies and businesses paying to have their products on Amazon, it’s no wonder that the company has exploded in size these past few years.
Grocery Sales
In 2022, it is almost as if Amazon has occupied every single corner of the retail market. Searching any item online is sure to bring back a plethora of Amazon results, with 1-day shipping as well. This convenience has made Amazon the giant it is today. It is no surprise that Amazon has started to sell groceries and food products, making it so people can stay inside for weeks and live comfortably.
Amazon is clearly the wealthiest e-commerce platform in the world, but it is not without its faults. Allegations of employee mistreatment and unethical business practices surround the Amazon name, and for good reason. Amazon came from humble beginnings, but we need to be careful as consumers to support businesses we truly believe in, not just the first result in our Google search.
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